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Created and developed product, concept and campaign direction for #loveisproject during my travels around the world in 2014-2015, culminating in a successful product launch in 2017.

  • Photographed & filmed content for campaign: Be a Part of the Greatest Love Story Ever Told.
  • Connected Kenyan NGO producing LOVE bracelets to American Eagle Outfitters for February 2015 US & UK launch, creating over 400 jobs.
  • Developed #loveisproject takeovers in Paris & London, involving local artists, photographers and filmmakers documenting love in their cities.
  • Collaborated with Colette Paris on limited edition French LOVE bracelets.
  • Whole Foods matching AE's order, launches green LOVE bracelets June 2015.
  • Launch of standalone product line in 2017.